Communications and Marketing Director
Lori Harrison serves as the Communications and Marketing Director for Waterkeeper Alliance, a role she assumed in August 2021. Lori oversees a broad spectrum of multi-faceted communications and marketing activities to advance the organization’s mission of protecting our right to clean water in communities around the world.
Her team focuses on various key objectives, including supporting advocacy goals and campaigns, strengthening organizational brand awareness, and externalizing and amplifying the collective voices, efforts, and impact of the Alliance and Waterkeeper groups worldwide.
Her lifelong connection to the Chesapeake Bay watershed, particularly the Potomac River, reflects her deep personal commitment to sharing the story of water.
With 25 years of experience in strategic water communications and mission-based work, Lori is an award-winning writer and content creator. Her expertise lies in translating complex concepts into relatable ideas, fostering engagement, and promoting sustainable practices and solutions. Her work not only aims to protect clean water, public health, and the environment but also focuses on "connecting the disconnect" between people and this essential resource.
Before joining Waterkeeper Alliance, Lori had a background in corporate marketing for professional sports and held various communications and creative positions with a non-profit educational organization for global water professionals. Notable achievements include creating the WATER'S WORTH IT® grassroots awareness campaign and writing the award-winning children's book, Why Water's Worth It, designed to educate and inspire the next generation of water protectors.
Lori lives in Virginia with her husband and their two children. They love traveling near and far, spending time on the water, and helping their son reach his goal of riding every rollercoaster in the world. Her alone time includes finding quiet in the chaos and losing herself in a good book.
“One of my favorite spots is Great Falls, a series of ancient rock outcrops, rapids, and waterfalls on the Potomac River that acts as a natural border between Maryland and Virginia. I love the symbolism of how water can physically divide while spiritually uniting and inspiring us to respect and protect it. It’s a special place that has brought people together for centuries.”
Lori Harrison's Articles
The 2023 Goldman Prize Winners Symbolize Hope for Our Future
- By: Lori Harrison
In many cultures across the world a rainbow symbolizes hope. For The John F. Kennedy Center for the Performing Arts, where I was headed for the second...