Communications and Marketing Director
As an award-winning writer and content creator, Lori understands the impact of individual and collective actions on the water environment. She has dedicated more than 20 years to elevating water and important water issues, educating diverse stakeholders, inviting them to join the conversation, and inspiring everyone to get involved in large and small ways. Her innate ability to translate complex concepts and language into relatable ideas helps foster engagement on all levels and promotes sustainable, renewable practices that are protective of clean water, public health, and the environment. The aspect she enjoys most about her work is finding thoughtful ways to tell the story of water and “connecting the disconnect” between people and our most precious resource.
With a background of building strong narratives, brand success, and a history of progressively senior communications roles, Lori has helped to positively influence and shape behavior on local, national, and international levels through the development of public awareness campaigns, executive speeches, and marketing and communications initiatives that drive action. Prior to joining Waterkeeper Alliance, Lori worked in corporate marketing for professional sports before holding several communications positions with the Water Environment Federation, a non-profit educational organization for global water professionals. Her proudest accomplishments are creating the WATER’S WORTH IT® grassroots awareness campaign and writing the award-winning Why Water's Worth It children's book, which aims to educate and inspire the next generation of water protectors.
Lori lives in Virginia with her husband and their two children. They love traveling near and far, hiking, spending time on/near water, and helping their son reach his goal of riding every rollercoaster in the world. Her “me” time includes finding the quiet in the chaos and reading as often, and as much, as she can.