Jax Davey
Global Ambassador
As CEO of the purpose-driven creative agency Nuevo and ultrarunner based in Poole, United Kingdom, Jack "Jax" Davey is an innovative entrepreneur and athlete who pushes creative and physical boundaries to spotlight water, climate, and environmental issues in diverse and rugged landscapes.
In 2017, Jax left the Royal Marines after five years of traveling the globe on high-readiness to launch a film production agency. The agency specialized in operating in remote, harsh, and hostile locations. Two years later, after winning work with global brands such as Garmin, he sold the agency to Berkshire Hathaway and worked in-house with their team to develop virtual and augmented reality mission planning tools for the defense sector. It was there that Jax was inspired to combine his personal and professional passions with high-impact purpose.
As an ultrarunner with a passion firmly still rooted in the creative world and the newfound desire to live and breathe a purpose bigger than himself, Jax returned to the creative world with a mission to change the industry for the better through sustainable business practices and innovative storytelling.
He is now leading a new breed of agency: one that sparks positive change, one built on purpose, and one with a very clear mission.
Nuevo's mission is to collaborate with forward-thinking brands in their quest for positive change, employing its innovative Conscious Creativity approach to create sustainable marketing and advertising solutions that drive meaningful impact, and deliver exceptional value and results.
“The sustainability challenge is falling on deaf ears. It is our jobs as marketers and as creatives to find new ways and new angles to bring them into the spotlight…that’s the only way to influence mass adoption and positive action. I am proud to take on this role as a Global Ambassador and use what I have learnt to help amplify some of the most powerful stories and solutions.”