James Curleigh (JC) joined the company in July 2012 to serve as President of the Levi’s® brand. In this position, he is responsible for leading the strategic direction and execution of the brand globally – with a focus on product creation, marketing concepts, and market solutions. His role is to drive this iconic brand confidently into the future.
His unwavering commitment to product innovation, business solutions, and leadership presence makes him a strong leader for the Levi’s® brand as well as a strong member of the company’s worldwide leadership team.
Curleigh is passionate about building brands and leading exceptional teams, and he has translated this to a track record of consistently strong results throughout his career.
Curleigh has more than 20 years of experience building and expanding consumer brands around the globe. Prior to joining Levi Strauss & Co., Curleigh served as the President and CEO of KEEN Footwear, Inc., a footwear and accessory company. Before KEEN, Curleigh was President and CEO of Salomon Sports North America, an innovative performance sports company. He also established and led TaylorMade adidas golf division in Europe and held various leadership positions in the London office of M&M Mars, a global consumer goods company.
Curleigh is a triple citizen of the USA, Canada, and the UK. He lives in San Francisco, California with his wife and 3 kids. He holds a Bachelor of Commerce degree from St. Mary’s University in Nova Scotia, Canada and has attended both Harvard & Stanford for executive programs. He has always ‘lived in Levi’s’!