Sperry, the American footwear and lifestyle brand, announces today its ongoing partnership with Waterkeeper Alliance in support of a multi-faceted water sustainable program. The non-profit organization serves to strengthen and grow a global network of grassroots leaders while preserving and protecting everyone’s right to clean water worldwide.
Waterkeeper Alliance is the largest and fastest growing non-profit solely focused on clean water, Sperry is honored to be a partner working on a global initiative that promotes the idea of clean water for all,” says Thomas Kennedy, President of Sperry. “As a brand that was born on the water, this is a cause that is completely aligned with our core values.”
Led by American environmental attorney, activist and clean technology entrepreneur Robert F. Kennedy Jr, the Waterkeeper movement was founded in 1966 by a band of blue-collar fishermen on New York’s Hudson River because industrial polluters were destroying their way of life. Their tough, grassroots brand of environmental activism sparked the Hudson’s miraculous recovery and inspired others to launch Waterkeeper groups around the world. In previous initiatives, Sperry has worked with Waterkeeper Alliance on the Bionic range, and will continue to build on the partnership going forward covering the 2.5 million square miles of water that are protected through various campaigns such as Clean & Safe Energy, Pure Farms, Pure Waters, Clean Water Defense and through their Ocean Plastic Recovery Initiative.
“I’m proud of Waterkeeper’s partnership with Sperry. I’m grateful for Sperry’s support for our work with local communities to protect and restore waterways around the globe,” says Robert F. Kennedy Jr., Senior Attorney and President of Waterkeeper Alliance. “Both of our teams are committed to building a world where all waterways are drinkable, fishable and swimmable.”
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