Los Cabos Coastkeeper



The County of Los Cabos is bordered by the Sea of Cortez and the Pacific Ocean. It is located in the southern tip of the Baja California peninsula. Within Los Cabos County, in the Cabo San Lucas Bay is the world-renowned natural monument Arch of Cabo San Lucas. Underwater, just beneath this arch, one can observe the marvelous sand waterfalls sand falls made famous by Jacques Cousteau. Additionally Los Cabos and its coast have four Marine and Natural Protected Areas: La Laguna mountain range, Cabo Pulmo, the Bay of Cabo San Lucas and San Jose Estuary. In these areas –and surroundings- we find great variety of endangered species such as the gray whale, humpback wale, and whale shark.

Martha Moctezuma is the Los Cabos Coastkeeper.  After studying communication sciences, she held marketing and public relations jobs in the hospitality industry, jobs that afforded her the chance to travel and familiarize herself with many of the Baja Peninsula’s coastal towns while learning not only about their tourism potential but also of the environmental challenges they face.  That was the spark that put her on the path she’s been on for more than 3 decades - advocating for the protection of natural resources.  In the 1980's, Marta successfully brought together academics, nonprofit and grassroots organizations, and other stakeholders to draft and submit evidence that led to the cancellation of Guadalcazar, a hazardous waste site set to be built in San Luis Potosi in central Mexico.  Recently she has been key in securing for herself and other environmental advocates, a seat at federal, state, and local decision-making committees tasked with updating urban and coastal development and land use schemes and. among other small but visible measures, maintaining and expanding ongoing beach cleanups.


Location

Ave de la Juventud 52, Colonia Centro
Cabo San Lucas, Baja California Sur 23450